:56  /  BENEFIT COSMETICS "BADgal BANG Launch"  

cievents producer, Kris Dalton gave us a call in 2017 to see if we’d be interested in helping her create a worldwide brand launch film for a new mascara being unveiled by cosmetic giant, Benefit.  It wanted to be sci-fi, kitschy, in-your-face, and fun.  We jumped at the chance.  The Mindfield team quickly collaborated on style frames and logistics.  We needed a quick green screen shoot and had a lot of motion design and compositing to work through.  The end result was used to launch BADgal BANG! at an invite-only live event for worldwide influencers as well as online.  Huge gratitude to everyone at cievents and Benefit for inviting us to this wild and amazing party.

 

 

CREDITS

CLIENT 
Benefit Cosmetics

AGENCY
cievents, San Francisco

DIRECTOR / D.P./ EDITOR
Matt Reznik

DESIGN, GRAPHICS& 3D
Jim Vance
Billy Chitkin

MINDFIELD PRODUCER
Nicole Baragwanath

 

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