BEDROCK "Augmented Reality City"  

Bedrock Detroit asked Mindfield to help them create an interactive augmented reality application for use at the annual ICSC Trade Show in Las Vegas.  We were challenged with matching real world geometry to a physical scale model of the City of Detroit.  Models were translated from SketchUp into Cinema4D and then imported into Unity for final design.  Three selectable states were created to investigate details on over 75 properties, intersections and case studies - all without the need for any visual markers or targets.  We took a beautiful model and made it come to life!

 

 

CREDITS

CLIENT 
Bedrock Detroit

DESIGN
Jim Vance, Billy Chitkin, Matt Rekuc

AR PROGRAMMING
Matt Rekuc

SCALE MODEL
Zoyes Creative

 

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