1:17  /  ACDELCO “Interactive Product Tables”

The team at Czarnowski approached us to help them envision a digital solutin to displaying hundreds of ACDelco products at the annual AAPEX conference in Las Vegas. Mindfield created the design, UI, and programmed three Ideum multi-touch tables to recognize 15 unique 3D-printed parts which launched interactive images, videos and sell-sheet information. Double-sided and flippable with a button press, these tables could be used from all angles and observed from afar with attached secondary LCD outputs. Flexible, updateable, and robust enough to be the star of the show (and portable enough to visit other shows) for four years running!

CREDITS

CLIENT
ACDelco

AGENCY
Czarnowski

PROGRAMMING
Matt Rekuc

DESIGN
BILLY CHITKIN