1:16  /  BEDROCK “Vertical Detroit”

Bedrock Detroit challenged Mindfield with an exactly large as life problem. Let's view what will become Detroit's tallest building and one of it's largest mixed-use ground up constructions at real-life scale in their actual sites BEFORE ever breaking ground. And let's make sure we can see these skyscrapers from angles all over the city and even towering over the tops of other buildings. No problem. Mindfield artists and programmrs created a custom Augmented Reality app that accomplished just that. Audiences who downloaded the app or were part of custom tours were able to use their mobile devices to walk along Woodward Avenue and Campus Martius to see exactly what the new Hudson's Building and Monroe Blocks Development would look like when construction is complete through life-size, actual scale augmented reality.

CREDITS

CLIENT
Vertical Detroit

AGENCY
Bedrock

AR PROGRAMMER
Matt Rekuc

POST DIRECTOR
Sean Emery