:56 / BENEFIT COSMETICS "BADgal BANG Launch"
cievents producer, Kris Dalton gave us a call in 2017 to see if we’d be interested in helping her create a worldwide brand launch film for a new mascara being unveiled by cosmetic giant, Benefit. It wanted to be sci-fi, kitschy, in-your-face, and fun. We jumped at the chance. The Mindfield team quickly collaborated on style frames and logistics. We needed a quick green screen shoot and had a lot of motion design and compositing to work through. The end result was used to launch BADgal BANG! at an invite-only live event for worldwide influencers as well as online. Huge gratitude to everyone at cievents and Benefit for inviting us to this wild and amazing party.