4:41  /  DETROIT RED WINGS "Playoff Projection"

Being rabid hockey fans we were lucky enough to participate in the 2012 Detroit Red Wings playff season by creating what was at the time Michigan's largest projection experience. Seen by 20,000 racous fans in the Joe Louis Arena and countless more live on NBC, this inspiring piece ushered in the team and the playoff season in a seriously big way. Mike Milbury, NBC's hockey analyst, deemed it "What hockey fans see when they go to heaven." True fact! Mindfield artists crafted the story of 11 previous Stanley Cup winning teams using archival footage and images into a 360 degree motion graphics and 3D extravaganza.

CREDITS

CLIENT
Detroit Red Wings

AGENCY
Olympia Entertainment

POST DIRECTOR
Sean Emery

POST PRODUCER
Nikki Baragwanath

DESIGN
Mike Dryden
Marcus Mullins