:36 / TOYOTA "Video Cubes"
Mindfield helped conceive and then executed content for a series of variably-sized video cubes used to bolster Toyota's floor presence at auto shows and private events over the course of two years. Used in a multitude of configurations and spaces the 5-sided videowalls were flown above numerous show floors. Mindfield created custom content that synchronized across all cubes on an as-used basis and – magically – wrapped around all corners of the cubed screens seamlessly. Initial concept ideation, motion graphics and 3D were all brough to bear.