:37 / TOYOTA “2017 NAIAS Video Wall”
A unique challenge in that we worked with two different LED resolutions in a pallette 37,000 pixels wide by almost 1,950 pixels tall. Massive is a small word compared to this videowall. We created unique transition and video "rest" moments and a seamless flow of Toyota media. Over 20 minutes of content overall and built to swap pieces in and out as vehicles and initiatives were launched during the event.