:27  /  TOYOTA "Waku Doki Curtain"

Toyota cars and trucks needed a larger than life presence at the National Dealer Meeting, the solution came in the form of an immersive twenty five foot high flexible video screen with a width equal to eleven movie theater screens. The production of the massive video content required nineteen motion graphics artists and playback machines processing half a billion pixels per second!

CREDITS

CLIENT 
Toyota

AGENCY
GPJ

PRODUCTION 
Mindfield

POST DIRECTOR
Sean Emery

DESIGNER
Jim Vance